Loaded Lux Explains Absence From “Summer Madness 3”

Loaded Lux Blasts SMACK/URL,

Explains Absence From

“Summer Madness 3”


posted August 29, 2013 at 2:30PM PDT | 1 comments

Loaded Lux Blasts SMACK/URL, Explains Absence From "Summer Madness 3"

Exclusive: Loaded Lux discusses business dealings that led to his absence from SMACK/URL’s “Summer Madness 3” and says that he still might battle Hollow Da Don when he revives Lionz Den.

Yesterday (August 28), Ultimate Rap League’s Beasley spoke with HipHopDX about “Summer Madness 3” and Loaded Lux’s “Bout My Money,” a diss song towards the company. Today (August 29), Loaded Lux responded to Beasley’s comments with a statement about the circumstances surrounding his not being scheduled to appear at the Battle Rap event, “Summer Madness 3;” his future plans with SMACK/URL; his own Battle Rap league, Lionz Den; and his SMACK diss track, “Bout My Money.”

“The song [‘Bout My Money’] was done without the SMACK verse,” Loaded Lux said in an exclusive statement to HipHopDX. “Then, when SMACK jumped out the window with his blog, I took it personal because I always give 150% when I step in that box.”

The blog that Lux was referring to featured comments from SMACK, the co-founder and host of URL, that pertained to a lack of preparation from some prominent battle rappers.

“It’s not about the big names no more,” SMACK said in the video blog. “Because a lot of the big names that actually perform on the stage ain’t delivering the quality battles and the quality performances that we’re looking for.”

This didn’t sit well with Loaded Lux, who says that he always tries to deliver a quality performance.

“For him to say that,” Loaded Lux said, “I owed it to my real fans to respond. I want them to know the whole story. So I rewrote the second verse [of ‘Bout My Money’]. Also, when they revealed the money discussions, I thought they crossed the line. I had been promoting that I was gonna be on ‘Summer Madness 3’ based on five months of assurances from the URL camp that they would meet our financial requirements. We had a meeting in March 2013 to discuss ‘SM3.’ Everything was good. We had an agreement. Then in July, they tell me [there was] no deal. I sacrificed a lot waiting for them to get their act together. Now it seems like they just played me to keep interest until the last minute. So it was imperative that I have my say, so I put it in the song. It just seemed to fit the song. I felt I was standing up for the pioneers of our profession. If it wasn’t for us, you don’t have the up-and-comers. Older against the younger. That’s a divide-and-conquer tactic, oldest trick in the book.”

Loaded Lux Says URL Made “One Of The Poorest Business Decisions In Battle Rap History”

While URL said that Loaded Lux was asking for an amount of money that was beyond what they could afford, Lux said that not booking him for the event has repercussions.

“I say that was one of the poorest business decisions in Battle Rap history,” Lux said. “Here you have a guy that has increased the fanbase 10 times over. Since my Calicoe battle, I’ve been on ‘Howard Stern [Show].’ What battle rapper has done that? You don’t get more mainstream than Howard Stern. What battle rapper is quoted on ‘NBA Today’ on ESPN? What battle has ever gotten 3 million views? Can you even name the ‘Summer Madness 2’ card without thinking about it? What battle rapper is quoted or mentioned in mainstream songs as much as I have been? I’m not trying to blow my own horn, but if ever there was an opportunity to capitalize on this thing that we do, this was it.

“There is a worldwide audience for Battle Rap and they were watching and waiting with eager anticipation for Lux versus Hollow [Da Don],” Lux continued. “The Battle Rap audience is much larger than can fit in Stage 48. My management team came with a plan to reach that audience. We didn’t comeGoodfellas style, ‘Fuck you pay me.’ We came to the table with two additional revenue streams that they were not considering. So we were essentially paying ourselves. Live stream pay per view. If one percent paid $20, that’s $600,000. With proper promotion, one percent was attainable, maybe even more. That’s what we were trying to negotiate. Then, [we suggested] pay-per-view on-demand for, say $2, after the battle. The income was there and we only wanted a 30% share. We were going to let them recoup 50% of my fee from the pay-per-view revenue. I think they were afraid to go get it.

“Let’s be very clear,” Lux continued. “This is a business and what battle rappers do is almost phenomenal. A recording artist can make hundreds of thousands of dollars off one song, doing the same show over and over, night after night and get royalties. Let a battle rapper repeat a bar, let alone a whole verse, he gets booed. We have to bring new material every time. Not only that, we have to memorize it and be on our toes for rebuttals. We just make it look easy, but it’s not. The fact is we had others that wanted to promote the battle, but we wanted to show loyalty to URL. That is our family. I must mention that through all of this, Hollow was on point with the revenue potential of a battle between us. He’s a businessman. We couldn’t get URL to see it. As the story goes, scared money don’t make money.”


Loaded Lux Says “The ‘Summer Madness’ Situation Is 90% Dead

URL has worked with Loaded Lux for years, dating back to SMACK DVDs in the mid-2000s, where Lux’s battles were featured. However, Lux doesn’t feel SMACK needs to pay him back for any of their early work together, he said.

“I don’t feel they owe me anything,” Lux said. “Let’s be clear. SMACK didn’t make Loaded Lux. Loaded Lux made Loaded Lux. I put in a lot of hard work and a lot of hours into my craft. I would say we both helped each other. I gave the art form a hell of a lot, a lot of years. I brought a lot of interest. Let’s be clear. There was Lionz Den before there was URL. [Murda] Mook, Jae Mills, [T-]Rex  and others, we carried this thing for a long time while the rest caught up to it. Now they want to diss us.”

After what has been seen as back-and-forth dissing, Loaded Lux says that he is almost finished giving thought to a performance at this year’s “Summer Madness” event.

“I would say the ‘Summer Madness’ situation is 90% dead,” Lux said. “I’m exploring new challenges. But yo, don’t think I let Hollow off the hook. He’s still gon’ get that work. I’m just taking care of other business right now. Honestly, I’m trying to fry bigger fish.”

Loaded Lux Says He Will Revive Lionz Den

One of the new challenges Lux discussed may include a mixtape he is readying, one hosted by Shaquille O’Neal. The tape is slated to feature Wyclef Jean, Redman and Method Man, among others.

Once the tape is released, Lux also has plans for his Battle Rap league, Lionz Den.

“We are going to revive Lionz Den,” Lux said. “We have a club set for the venue and we’re gonna get it in. I might battle Hollow on Lionz Den and we both retire after that. Who knows?”

Loaded Lux had one of the most acclaimed performances at last year’s “Summer Madness 2” event, which was organized by SMACK/URL. The performance can be viewed below.



  • rexchap

    LIke i keep sayin…Smack and Beasley are ROOKIES at this shit! The window for this is closing and they are BLOWING IT!!!!! Everything in Hip Hop has an expiration date on it, till it’s on to the next thing! LUX is 100% correct! The MONEY is there, they just don’t know how to go GET IT!!!

    • http://hoodmovies.net/ Hood Movies

      had to tilt my laptop to read your comment lol, white text on a light
      grey background real smart!!!! but you are right Smack and beasely
      should be multi millionaires by now, and each battle rapper should be
      making some serious paydays for their performances, 1 they have sponsors
      2 they have the unique content 3 and the traffic 4 there are so many
      ways to monetize your content on the web, its a damn shame, a seasoned blogger
      will be sitting on like 50 million at least right now if they had smacks content. and TRAFFIC… IM DEAD ASS!. 5
      you can make collectors items and sell them. SMACK USES ONLY SPONSORS and YOUTUBE Partner program! youtube is a cool little extra source of income for a teenager who is making how to videos, but for grown ass men who have to feed families… youtube seriously hinders the earning potential. by this time I would have hired a developer( code language professional) and would have had a specific video format for my site and would just use youtube for intros and round 1s.

  • 313kev

    The one thing I agree with is the pay per view King of the dot does it so why doesn’t smack do it smh its another way to bring in more money.

  • pimpin slimm

    Quit fuckin cryin ur price range was not affoerdable I think ur super talented but u haven’t been battling not to mention u had da Biggest choke I seen in battle rap history on summer madness 2 vs calicoe n u might do it again……..

    • hate ignorant niggas

      40 grand is a drop in the bucket if they KNEW how to DO this shit! They dont know what they are doing! They DON’T! Do you have ANY idea the opportunity they let slip? I don’t think you do! You sound ignorant, REAL IGNORANT!!! Lux spit the absolute TRUTH!!!!

    • zone123

      u idiot he ment to do dat he ripped calicoe ended his career dum fuk and the best choke, stumble there lines Jay-z did it recently on the self art Picasso vid.


      rigghhtttt. lux aint even all that he cant use the same angle he used vs cal so now he dont got shit to do. he already got booed just spitting his bars before he got personal vs cal he way tooo over rated

  • ms marjane

    Exactly. Revenue streams they don’t want to or don’t know how to move on. They’re business is fucked up and this league is gon roll if they can’t get it together..

  • Mone

    Star got 30 grand on the table for Lux vs Hollow, winner take all. Hollow has already accepted. Like Verb said, “Lux, what the fuk is up?” Looser jumps nigga.

    • AcesClick215

      We heard this story way too many times. Remember the Mook v Young Hot shit, winner gets 25k. How do u pick a winner in battle rap?

      • Mone

        The same way they did with the Aye Verb / T-Rex rd when Diddy put 10k up. Star said they’ll have judges. Any judges, he doesn’t give a fuk who they are. Hollow taking as big a risk as Lux is, there’s a chance he won’t get the bread either. But he accepted. Bottom line, then… is Lux ass don’t wanna battle, he wanna get paid. Nigga kill me always talking that “I gotta get paid” shit, then turn around and drop 40 FREE mixtapes on Dat Piff. The fuk!?!

  • Macmar415

    Regardless of how Lux feels about the way the URL staff wants to run their business, it’s their business. Let’s not get mad of a business for not trying something they’re not totally familiar with, just because someone else offered it as an idea. We don’t know what all entails from trying PPV and other revenue generating options on the business side either so let’s not pass judgment on the URL for not taking that advice of Lux and his team. It could or could not be a bad decision on the part of URL, but they’ve been around this long so their obviously doing something right! I think we can all agree to that much.

    • Paul Dronette

      Good Point. Just showing up with an unproven business model helps no one. If you get money, great. If you don’t, you look real bad. This appeared to be a high risk low reward opportunity.

      Lux needs to take this model to the Lionz Den and prove everybody wrong. I doubt he will do that tho.

  • Raymond

    Like I’ve been saying: No Lux, no Hitman, and no Hollow. Those dudes are three of the top five doing it (maybe ever) and none of them are on SM3. Talking about, “bars over big names?!” Those big names did and would kill any of those young pups Smack put in front of them last year, choke and all. You never here “professional” executives going in on their artists. Smack has done a lot and I respect his grind, but he’s not the main attraction. The fans don’t want to see you beef with artists. You never hear King of the Dot or Don’t Flop airing their dirty laundry, and I’m sure they have negotiations. That’s not grown man behavior. I hate saying this, but this is some real ignorant shit. This is what happens when umpires think they’re part of the game. It’s his league, so it’s his decision — but he’s damaging his brand. Not to mention; there are a lot of other revenue streams than ticket sales. #ifyouknewbetteryouddobetter

    No Lux. No Hitman. No Hollow. No DNA. No Clips. No Surf. — gtfoh

  • GTFO

    u always give 150 percent chance if choking gfoh

    • Raymond

      I keep hearing this. Um, HE WON! CLEARLY! #stophating

      • nigganigga

        no. he didnt win clearly…if you do it round by round he actually lost. yea his third round was amazing. It comes down to the debate, can one round win you a battle..in my opinion no. You have to win 2 out of 3 and he didnt

        • Raymond

          I suppose that’s why I see Calicoe everywhere; being quoted in mainstream rap, on ESPN, and on every top urban radio show in the country. Oh…wait. I don’t. No one does. Stop hating. Cal is nice. Cal lost.

  • Pab

    Lux my Nikka .. With enough potential to start his own leage …
    And be come bigger than smack …

  • goonie

    niggas acting like lux was chilling in the 5 years he ain’t battle. “must of thought that I’d be battling forever/never mind the fact that I was establishing an era”. lions den, Hbo spot for battle rap. ice, k shine, calicoe, Midwest movement, arsonal, Goodz,strange, com on son. lux been keeping battle rap afloat and gave it some of its biggest names before smack came out with URL.

  • Yung Hollow’s Big T

    Never liked Loaded Lux – though this bars over names thing >> WACK, I wana see Da Don slaughter and literaly <> that niga Lux and leave him in a <>. Slow it down I just dissed him: SM3 >> I dnt knw, Smack can drop those vids next year I wudnt give much of an F, though Tay Roc, Sevah and Big T match-ups arent too bad, but for an event hyped up as SM3. NO! Smack watup? Up the cheddar for big events, drop it lower for regular league battles. Respect to the fans by these sad match-ups: can be COPIED by any phony Smack, come on bra – at least come to an agreement with your mc battlers, dnt leave em out in the cold then be like #BARSoverNames… South African URL/SMACK fans disapointed and im one of em (:-|) Hollow said it Smack: LOM.


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