Loaded Lux Explains Business Issues With Smack/URL

http://www.vladtv.com/ – Summer Madness 3 is fast approaching and it seems as though many battlers aren’t happy with the way business is being run on Smack/URL. Cortez recently posted a blog addressing his personal issues with Smack/URL’s business relationships with battlers, and how he thinks things can be remedied by adding more solid communication and financial benefits for the battlers. DNA took a separate approach and actually recorded himself in the studio spitting a full battle verse airing out the entire Summer Madness 3 roster.

Loaded Lux released a music video titled “Bout My Money,” where he actually addressed some of his own personal business dealings with Smack/URL dating back to the league’s beginnings when he battled the likes of Young Miles, among others. In the song he also touched briefly on why he isn’t on Summer Madness 3 vs Hollow Da Don. VladTV brought Loaded Lux back to our offices for a third interview with Battle Rap journalist Michael Hughes.

Michael got Lux to speak on his personal gripes with Smack/URL and the way they do business with him and other top name battlers. Lux felt as though Smack’s blog in which he explained why he decided to choose “bars over names” for the Summer Madness 3 card was “blasphemy”. In Lux’s defense, he made a great point when he said, “Everybody with a name got bars, that’s how we got the name.”

He went on to explain that he and many other battlers did loads of pro bono work and helped the culture to grow to where it is now. He doesn’t understand how or why artists always get “taken care of last” since they are the ones who put in the work to create these classic battles and bring the culture to where it is now. On top of asking for $40,000 to battle Hollow Da Don, Lux also stated that he presented a blueprint for Smack/URL to use for future events to further expand the culture and revenue, which included U-Streaming; however, his idea was apparently rejected by the URL staff at this time.

Check out what Lux had to say in full above. Do you agree with his and other battlers’ issues with the business aspects of Smack/URL?

comments

  • red ink

    smack going to take lux plan…sneaky mother…..url is just like big corperations……
    pay the artist little while they come out big

  • dave

    as a fan we fucks wit u pause but seriously u to smart for ur damn self and smack is foolish for nt mkin yall battle happen at SM3…….listen to yourself u sound like u tryin to be the fuckin leader I told u we fucks wit u but u nt the boss your an employee with opinions bottom line jus start your lions den bk up and u will b the boss and smack I dnt kno wats goin on as far as yall business but that funny business will gt u killed in real life on RNT a mans word is his bond bottom line get it together fuck all that ppv shit Lux u nt a corperate person so gt out of that office deal shit your head is to far in the clouds bring your mind bk to reality those A-list stars got your head gassed up seriously

    • ChiseEagle

      If shit keep happening like it is, all of the legend rappers will join the Lionz Den camp and give Smack/URL a good run for top league with Lux’s U-stream plan as the catalyst….Trust

      • dave

        if all the legends go to lionz den how many battles will they have kause one thing for sure mook and rex still loyal to smack and if lux makes that move on some kompition shit they probably nt goin roll wit him honestly the URL is like a record label and the battlers are they artist I think all them dealin wit this situation is handling it wrong lux was the best battler recruiter he damn near put everyone on but his lions den shit didn’t work y because that shit need sponsers nobody really has there own money and the battlers are sittin bk pocket watchin and smack is keepin the business side ov things to there immediate fam such as Beasley chiko n norbes when he should b discussin his business wit the artist not all but some things they do need to kno everybody has to work wit eachother Smack artist komes first dnt forget that but u battlers gt to b loyal its nothing for yall to take a battle for another league but charge extra so u kan eat plus bring sum to put up bk home…they all klaim to b hustlers but see hw when money becomes bigger than the purpose everyone is sayin IT’S For The CULTURE naw its for the MONEY n Fame battling has kome along way dnt get me wrong but the battlers use to gt paid nothing they did for the culture for real but they had other ways ov livin and eatin now these battlers are dependin on nothing but battle rap they make clothes cd’s all that extra stuff but for real battling is the only way any of that will work…….RNT is not wat they on yall on some Petty N””ah TIme

        • ChiseEagle

          Whether they want to admit it or not, Lux/Calicoe introduced battle rap to the mainstream industry as a serious entity. Battlers like Lux, Rex, Mook, have loyal followings. Because this is how artists eat, they are going to go where their life is more lucrative. Whats wrong with a “profit-sharing” plan between Smack/URL and the artists. You sell 800 tickets live at $75 each, that’s $60,000, but if you sell U-stream to 200,000 fans at $20 a pop, that’s $4 million revenue… Now, you tell me..

      • myian barnes

        How can Lux afford to pay them?

    • nine5for

      i dont think he gassed up KOTD did the live stream and ppv thing and it worked out for them and they pay well and treat there battlers great because all the extra money that comes from that type of biz, also they later on drop the battles for free on the youtube even sooner then smack does so i feel lux but it sounds like he was trying to put him self in a position with smack and the other 2 CEO’s of the URL and they were not having that. so i agree on his worth and others wanting more money, but when u start talking percentage and its another man’s platform of corse there gonna be like hell no from a pride stand point but if it was legit then it should have been tried IMO

      • mitchbuchanan

        KOTD aint paying nobody 20k like they did mook and they never paying lux 40k.. last time they paid that amount was to canibus and they lost money on that battle. I think KOTD PPV aint making as much money as everybody think

    • Jlove

      Please put commas when you speak, WTF!!

  • locks

    lux was talking that real shit
    rap artist get more then 40k for a show
    repeating the same bars for the same songs
    and tbh lux is main reason why the culture has moved forward so far since last year… smack and beasley could be millionaires by now but they lack vision and scared to take risks

    • TipOfTheIceberg

      Saying Lux is the main reason the culture has moved forward sounds like idiocy to me. Hes had 2 rounds worth of battling in the last 10 years. to say he’s the main reason the culture has moved forward is a spit in the face of all these url and kotd battlerappers who have been rapping their ass off non stop this year. and the only part of the culture that’s really moved forward is king of the dot. url hasn’t moved forward one bit since last year, lux came back to the url at sm2 because of how poppin it had become at that time with people like diddy, busta and all the other artists in the balconies. lux has done nothing to move the culture since last year if anything rappers like jc, chilla jones and the other pg artists putting on classics has helped move the culture forward. people give to much credit to lux’s 2 rounds at sm2.

      • Jamal

        This is the reason why some of you shouldnt talk business.. Lux impact isnt solely from his rounds..hes Lionz den..hes the reason you know arsenal, goodz, kshine, head ice etc.. those are the dudes who really spear headed the form of battle rap thats taking over..Kotd is good but thats not the form that is taking over..Now the names your naming that your saying brings the battle rap culture forward is dead wrong..to bring something forward you have to appeal to an audience that has never been tapped into. JC, Chilla Jones are nice, but who did they bring into battle rap..meaning who did they make watch this shit. Smacks platform was built before they came..they are nice but the people they are appealing to are already battle fans. What lux battle did was it went viral. When something goes viral its seen by people who arent battle rap fans. What that does is spread the culture to people who most likely werent fans before…when you have superstars shouting you out..the fans of these super stars check it out..when you go on howard stern who has millions of people watching…his fans check it out…thats how something expands..your talking about building the culture and you bring up names like jc and chilla…yes you know them but they dont help to expand the culture…Lux two rounds changed the game bro and whether ou want to admit it or not it def did…I personally know people who enever knew anything bout battling saying “you gon get this work” and they told me they started watching battling now..i never heard a nigga that never watched battling say yo i saw this dude name chilla…

        • tipoftheiceberg

          Let’s addresss everything you just said:

          1. You givin credit to lux for us knowing skine and goods…neither of which are battle rappers in the forefront of this culture. And sayin lions den is the reason we know them is like sayin smack dvd is the reason we know lux. Its also like sayin north carolina is the reason we know micheal jordan. Lux couldn’t keep tht business afloat.

          2. You say kotd is not taking over. Maybe they aren’t just yet but I didn’t say they were, all I said is that they have ADVANCED over the last year and u can’t say their advancement isn’t the best advancement in battlerap.they r doing the precious ppv streams that u all are yammering about so much, their world domination 4 card was said by many to be the best card ever in battlerap, they have press conferene, food at the venue, 5star hotels for the artists and a gang of money from sponsers. They put grindtime out of business. That is advancement my friend and lux had nthing to do with that.

          3. URL has over 100 million views. For u to say lux lil 3 mill view battle went viral is foolish. If that’s viral then url is already mega viral. U say he brought in all these new batllefans wwho weren’t watching before his cal batlle well if that’s the case why isn’t his mook battle at a mil views yet from all these new battlefans coming in and watching his old battle? If he broought so many new viewers in then I shuld see a spike in battle views from all these new fans catching up on thehitman/verb battle and the surf/con battle and so on and so forth. But according to versetracker.com, there has not been a surg in battle views since sm2 and u specifically said that lux has made a whole new army of people start watching this culture but verstracker.com shows no such evidence in new views for battlees not even of lux own battles with miles and mook so wht ur saying can not be backed up.

          4. Rappers like jc and chilla may not make an army of new people start watching but battles like that help grow the interest anyway because they r classic battles and if u don’t think classic battles are what’s gonna help the culture grow (rather they come from lux or tayroc) then I don’t know what to tell you. That battle ha more views in a year than lux/mook and that shit has been out for 10 years. Mst fans are dissapointed with battlerap lately anyway which is why smack is ding a bars over nams sm3 so no one is helping url move forward shit seems to have takn a step back to me. But I guess u gon say u dontsee that.

        • Jamal

          pure bullshit..ill address all the bs you wrote in later..i have alot of bullshit to buffer

        • TipOfTheIceberg

          And while you are buffering that, buffer this. Lux has the same amount of twitter followers as DNA. Hitman, Hollow and Surf have more and those are the only ones I looked at. if Lux is this super battle rapper that’s single handedly moving the culture forward, where is the quantifiable evidence of this? one 3 mil view battle, huh? Why hasn’t kotd reached out to lux and offered to do this battle since they already do ppvs anyway? lux said today in an interview on battleflix.com that kotd hasn’t reached out. why didn’t howard stern offer to sponsor a battle? why hasn’t ANYONE offered to sponsor lux a battle since he’s an automatic million dollar draw? no one in the hiphop who has a few thousand dollars smart enough to see how lux is a golden

        • Jamal

          u too pure bullshit…but i like to write in depth so i dont have to keep going back and forth..a nigga just blazed i need to write it out well..i know who im dealing with..yall the kind of niggas who will be losing the convo..so yall would key in on a spelling error or something and switch the convo..dont worry you wrote pure bullshit too.

        • TipOfTheIceberg

          im the same person who wrote the comment that u said was pure bullshit the first time lol…look at the names. it was me I was just at work and couldn’t log in, but look at the names…that comment was me as well so its just one person u talkin to.

        • millz

          Please don’t try to make analogies when they inherently do not work, You just make yourself sound stupid. carry along

        • TipOfTheIceberg

          thanks for the insightful input.

    • mitchbuchanan

      rappers perform infront of a much larger fan base and generally generate more revenue than battle rappers.. as beasley explained in the earlier video battle rap is a niche, so comparing battle rap to mainstream rap concerts which could fill out venues with 10,000+ people as opposed to a battle rap event with 1400 people u cant compare the 2

  • killajing

    lol yea lux was tryna become partner and rap hustle shit

    • mitchbuchanan

      lux wanted to be a partner but not risk any money

  • TipOfTheIceberg

    What does lux mean he has given a lot of his life to battlerap? he has 3 battles on camera….where is all this free footage that he’s given smack? whats all this work he says he has put in…..there are 8 batterappers I can name who have done 3 or more battles in one year…hes’s done 3 total. what is he talking about??

    • TFOH

      because YOU are the new jack and don’t know…don’t question the work this man put in!

      • TipOfTheIceberg

        TF are you talking about? If he’s put in ‘work’ that no one can see what the hell work has he put in? I know he used to have a lions den league that failed because he couldn’t keep it afloat but if u know where a lot of lux footage is online just post the link so we can all view it.

        • North

          You’re such a fool. Among so many others.

        • TipOfTheIceberg

          thanks for the helpful input.

        • millz

          He had a battle league before URL started and was keeping the culture going. He is responsible for bring forth many of the vets today. He was there when smack started URL and he brought his battlers as well as his “NAME” to the url battle league

  • rexchap

    For the UMPTEENTH TIME…..Scared money don’t MAKE money! Smack and Beasley are afraid to go out on that limb. They are afraid of owing more than they ever owed. They are treating this like a MOM and POP, sittin on the corner sellin lemonade for a quarter type shit! They have to PAY other folks to get this popping. They are too headstrong to let anybody HELP them! They want people to do favors for the culture…..FUCK THAT!!!

  • Jamal

    What niggas need to realize and i never hear anyone talk about is royalties. There is a fucking reason why in hiphop artist get a percentage for royalties. It protects the artists content and work. Smack is too greedy..if you not gonna give royalties and lux asks for 40k pay it and stfu. If no one is getting royalties then smack owns the content for life..which means he can make money off of all these battles for the rest of time..in hiphop you cant use an artist without giving him a cut. Its called a break even point..lets say lux got 10k for summer madness 2…his battle is at 3 million views in a year…that means that Smack has already recouped the money he spent to have lux battle…3 million views is about 10k..so now every year after for the rest of time smack will be making money off lux battle and lux wont get a cent..see battle fans are fucking fans not business men and they dont look at this..smack has hundreds of videos..hes still to this day making money off lux vs mook… mook vs millz, mook vs arty, rex vs un kasa.. etc and those were free battles..this niggas is banking off of niggas work..so if niggas dont ask for royalties and they want 40k pay that shit nigga or stfu. Shit get me tight..most battle fans dont know business so they living in the present and they see 40k as alot. I dont care what anyone says Lux is worth it..his battle went viral, he was on howard stern..he went treding on twitter…when niggas search lux they find URL..URL got so much publicity off of lux and what he did..plus lux developed so many artists that help move this shit forward…goodz, arsenal kshine…lux vs miles..free battles nigga…look at it from both sides..smack sitting on a rack of content that he can make money off for the rest of his life…while these artist got they little 5k and shit and 10k

    • gwvaio

      The last time I saw Lux he choked. Does that mean he gives a 3rd of his 40K back? Ask Shine, Goodz etc…. if Lux help mold them. They would say hell no. And if he’s complaining about rappers getting 40K a night to spit the same verse well then…….go do that and stop fucking with battle rap. I like Lux but spit 3 flawless rounds before you ask for 40K. I hear what you’re saying about Smack making money after the fact on views but that’s the business. Lux, Clips, DNA etc…. know that when they sign the contract.

      • Jamal

        are you an idiot bro..leave business for business men…look at impact and not the breakdown of the battle…if the choke was so bad why did the video go viral? In business you are paid based on your worth. You think if Jay Z is holding a concert and the tickets are 100$..you think if the performance is sub-par that you can ask for your money back? The ticket prices are generated based on past performances and the notoriety of the person. You can never base the pay on the actual work because the pay is decided on before the work is performed..thats how entertainment works. How a promoter decides on payment..he sits down and says..well said artist normally gets 1 million views etc every battle…he has a huge fan base..etc so from previous performances you decide on a payment amount. Reason why Mook got 20k is because of the previous work he did..only idiots come after and say well his battle wasnt worth 20k..the fucking 20k was paid based on his name at the time..Mook was the biggest name in battling..your not paying for the battle..your paying to see him back..you think if michael jordan wa splaying the tickets would cost more..you think if jordan went 4/34 from the field that you would get your money back? Your paying for the name..people are so dumb. Even though mook battle was ass..shit is still at like almost 2 million views..smack will still make money on mook..the break even period might be 3 years or so..but after that it will be profit..so for the next 15 years etc after he will be making money on that battle u think is trash..its not only views either..he can use their images..presence etc for whatever he wants..commercials etc..and he doesnt need consent from the artist and he doesnt need to pay them..come on bro..

        • gwvaio

          Now we calling each other names like lil kids? Your 1st sentence says leave it to businessmen well that means you too. Don’t worry about Smack pockets because you’re not in them. And if you’re paid based on worth then why isn’t Lux getting his money? And I didn’t ask about customers asking for their money back.

        • Jamal

          dog im not in anyone pockets and obviously thats what i do..business..who said i was in anyone pockets..you didnt see me give any numerical values..all i said is understand royalties..understand content ownership etc..If lux agress to 20k like they want..his battle will make that back in 2 years tops..after which every subsequent year his battle will make another nigga money..all hes doing is trying to protect himself..i actually think lux shouldnt even accept 40k..i think he should take like 20k up front and make a back ended deal..that says if you use me in any commerical, or any content advertising something etc..that he gets a percentage..if it passes x amount of views i get this..i think thats how it should be done..cause even if lux gets his 40k smack will make money off of him..not to mention the value of the culture expanding which we cant even analyze cause it would take alot of research..his last battle helped to expand the culture..how do you put a value on what his battle did…And lux isnt getting his money probably because smack doesnt want to do lux plan..lux plan is based on streaming live..and thats something that smack has came out numerous times and said he wouldnt do unless on live tv. so if the 40k was based on the live stream and the live stream isnt happening..then common sense is smack is generating enough money to pay lux his worth..thats the common sense answer to your question. oh yeah when you say dumb shit like this “I like Lux but spit 3 flawless rounds before you ask for 40K” then you are saying the money is based on the performance but not the impact..so thats like saying even though lux battle was the most viewed in URL history..it generated the most money for url moreso than any other video..that because it wasnt 3 flawless rounds..he shouldnt get the money hes asking for..if a nigga come out and produce the most viewed content in a companies 3 year history then that means something..so like i said be a fan..leave business to business men..u dont understand content and ownership of it and value or stuff..you talk based on your feelings and not facts

        • gwvaio

          Money is obviously based off performance. If your last battle is hot you make more the next. You think O-Red made money after crying in that battle against Swave? Or did he make more after better performances? You think Ill is gonna come back and ask for 10K after what he’s been doing lately? Or does he have to come back and show and prove? Jamal it’s 1:35AM so let’s not be so big and boastful about your business prowess. If you were all that you’d probably be sleep and have something to do in the morning. I already know and understand everything you’ve said. Lux does have to have 3 flawless rounds. Why do you think Lux came out all salty after Smack’s blog? Cause he felt some type of way about his performance. Smack called out dudes with sub par performances and the hit dog hollered. Got his feelings hurt. My opinion just like yours is based off fact. Also if you’re the business man you say you are you would have to know that the finances of the URL are a whole other beast. I know you’re trying to apply your one semester of Economics to this but it just won’t work.

        • Jamal

          lol first of all you allude to it being 1:35 and that actually shows why i make money..im up till damn near 5 grinding..see alot you dont understnad on how a business functions..Now you totally missed the point..when i said you act like something is based totally off performance..the impact of a battle can supersede the fucking performance..one of the biggest fucking battles in hostory Math Hoffa vs Dose..that shit put smack on tru tv dumb fuck..was that a good performance? hell fukcing no…was the impact worth money? hell fucking yes..because it expanded the fucking culture..people went to see the battle..to see what happened..that brought fans. etc..obviously performance matters..but if the impact of the battle can be seen then its not soley performace..lux didnt have a flawless 3 rounds..JC and chilla did..but whose battle is more important to the culture? its about the impact dumb nigga..dont try to debate me with nonsense.. If you listen to lux he said he got mad at smack comment cause how can smack criticize top tier niggas based on their performance when it was these top tier niggas who made URL the fucking URL..if it wasnt for the rex, mook, lux, etc smack wouldnt have shit..aint nobody was copping the dvds to see street niggas talk about how much money they got..they cop them to see the battles..so you basically spit in the face of niggas who made the empire you sitting on..cause remember in the beginning niggas aint get no bread for those battles..and i understand that smack showed these artist to the world on his dvd..but battling didnt explode until youtube

        • gwvaio

          dumb fuck, dumb nigga? Whoa slow down there with your big words. Your intellect is shining through right now. I feel like you’re an idealist. You keep talking about what should happen. I’m talking about what is happening. No one is above criticism not even Lux. When Lux forgets a round, he deserves criticism. When Mook and Solomon put on a subpar performance, they deserve criticism. The argument works in reverse as well. Rex, Lux etc… are just a bunch of NY corner names until someone comes along and decides to wrap this thing in a package called the URL.

        • Jamal

          no no no buddy..mook vs lux, mook vs arty, mook vs jones.. mook vs millz, rex vs unkasa, rex vs NH these battles werent even uploaded by SMACK..it was uploaded by niggas who had the dvds of smack..smack just so happen to log on and see his battles caking..so he pulled all the footage off line cause he owned the content (free battles like i said) cause he saw how big battling was becoming cause of GT..and what did he do..start the URL based on the footage that was out there..lets not make this seem like this was a grand scheme project by smack..he didnt initiate any of this…your making it seem like smack made people like battling cause of the league..not true it wasnt even a league when they was doing it..thats why i brought up reed dollaz cause he didnt do any smack battles but he has just as much views and popularity of some of the biggest names…stop giving all the credit to smack..the battlers built this…smack just gonna be the one eating off it

    • Macmar415

      Nigga u sound stupid! All them battle rappers also use smack/url as a platform for a check, free advertisement, and to grow their fan base. So regardless of royalties, these niggas are getting PAID to advertise their craft on the biggest stage in battle rap today. They’re also getting PAID while increasing their fan base on the url stage. They’re also getting PAID while receiving free publicity while on the url stage. Nigga url even puts their music / albums on the same video as the battle.
      .
      .
      Example:
      Lux vs Calicoe got over 3 million views right? Lux also had his mixtape being promoted on the same video as the battle. So how much did lux make off that for himself alone? Thanks to smack / url Lux has over 3 Million views of his mixtape alone! Ya’ll niggas don’t think about shit like that.

      • True

        A mistape that hasn’t even been downloaded 25k times yet, but he sweat he worth 40k for mfer battle. Lux was dead to the music world, and the Sm platform brought his ass back to life. Now the dude trying to milk it for every dime it’s worth. No one gives two fucks about these dudes outside battle rap.

  • North

    Lux is the truth.

  • myian barnes

    The URL team are doing fine and moving at a phenomenal pace. They don’t need an artist to come in and dictate anything. If what they offered wasn’t enough for him, so be it, let him walk. If getting mass exposure, getting your single biggest payday of the year for rapping, and challenging Hollow for the top spot aren’t incentive enough, fuck it, go grind elsewhere. We, the fans, will continue to support this shit without you, and be better off not paying 300.00 bucks a ticket to see an event Lux is in.

  • Art

    Best bar 4 bar rapper in the game

  • Chi

    You people that’s writing these long ass novels in the comments area are irritating as fuck!!! A comment is a quick remark or statement based off of a specific topic! It should be two or three sentences tops! “Briefly” State your opinion about this blog and STFU!!!

  • sabastian 61

    lux is the reason the culture really grew in this past year, his battle with callicoe made everyone stop wat they were doing & tune in.dont think it was anything else, think about it!

    • millz

      So true. People who weren’t familiar with battle rap became fans after his battle with Calicoe. i know this because I was one of them. I fell in love with battle rap and have thus seen every battle from every artist on youtube so far. Smack is just greedy. The artists deserve the be paid more. You can’t expect the artists to be paid 1k or 2k (like most of them, even a vet like charlie clips) While you rake in thousands from the events. That’s awful

      • TipOfTheIceberg

        You have to ask yourself, why does KOTD pay the same as smack and often less? You have to ask yourself, why is Lux the only rapper trying to get paid a grip? I have already said that I have no idea how to run a business like url so I am not going to comment on that because if I knew that I would open my own business. but the smack rate for the big names is 5 to 8k these days…if they are all supposed to be getting 25k or more for a battle why aren’t they getting that or even asking for it? are they all stupid??
        and another question….do u think lux is the only one who should get 40k a battle? what about hitman, hollow or surf for example? should they get 40k also? so we had 6 nome battles….u think all 6 of those guys should have gotten 20k or something? that’s a 120k right there…think smack made enough off nome3 to pay all 6 rappers 20k?

        • TipOfTheIceberg

          actually if it was 6 battles that means it was 12 rappers so at 20k a piece that would be a 240k payout to the artists. im not trying to be funny im asking you for real…how much do you think those 12 nome3 rappers should have gotten paid? since u say 1-5k is to little and the event made all this money.,…how much should the nome3 rappers have gotten paid? or is lux the only one not getting paid his worth and the others are getting paid just fine?

  • Bull

    “I came to them as a partner to move forward the culture”, but he expects 40k for himself. If he concerned about the culture why he ain’t talking about paying all the battle rappers more money? He trying to get paid (respect the hustle), but it has nothing to do with Smack. They shot down that bull shit that clearly favored Lux and no one else. Folks were bitching when Mook took home 20k and almost went on strike. You dudes aren’t rappers your battle rappers and independent contractors, get up go start your own shit and try to make a buck. Lux had lion’s den what the hell happened to it? Folks act like KOTD paying rappers the same as Smack, they aren’t and no one talking shit about them.

    • millz

      Theses event garner hundreds of thousands of dollars. SMACK, beasley and Norbes do not have to sit up and come up with rhymes, performance etc. they just put the event together. why shouldn’t the artist who bring in the crowd get their money/

      • Bull

        The fact is that do get their money, the sign contracts with a specified price in which they agree to in exchange to perform. If they felt like the price is too low, then the easiest way to not feel slighted is to not do the show. Secondly, they are not contractual obligated to perform solely on URL, they can do anywhere else and get paid. That brings me to the point that other leagues aren’t giving 40k for battle raps. It is a known fact other leagues pay less than Smack, so why do you expect Smack to come off all this bread when he already paying the most money. Thirdly, if Lux got a problem and other rappers got a problem, stop riding another nigga wave and produce your own shows and hope you take home 40k. If the rappers so famous why you think none of them selling out shows independently like URL? URL is a brand and company, the rappers are independent contractors, if they got a problem with the pay then they should do their own shit. Since they aren’t doing it, it should tell you that everything isn’t as simple as you stated.

        • Bull

          **The fact is that they do get their money they sign the contracts with a specified price in which they agree to in exchange to perform***

        • TipOfTheIceberg

          I cosign this paragraph. The thing is, I don’t know the first thing about running a business likek URL so I never speak on what smack should do or how smack should do it. But even though I never comment on how a man is supposed to run his business, it doesn’t take a business savvy person to see that lux is the one trying to get over. because if he feels he is so marketable that he should get 4 times the standard amount for a batterap then he should have no problems being able to get with hollow and get this battle produced somewhere else. kotd, or any sponsor who sees how easily they can quadruple their money should be willing to produce this battle. the fact that NO ONE has offered to sponsor this battle makes me question how much of a ‘no brainer’ it is that the battle will make 600k or 6 million as lux stated. and if u really think ur battle will make that kinda bread then why are u sitting around waiting on smack? u should be out there making this shit happen some how.

      • mitchbuchanan

        smack, beasley and norbes are the ones taking the risk for these battle rappers to get paid. no smack no pay , or they can go KOTD and get offered3k for a battle

  • BigJamar

    Man lux is right im in Minneapolis and I’ll pay 20 shit I’ll pay 50 dollars to watch sm3 live with lux and hollow and all the bigger names niggas might not have bread for plane tickets hotel new fit car rental plus spending money plus event tickets. I planned on coming to sm3 but im not finna spend all that paper for that card and I fuck wit most niggas on the card but niggas wanna see lux hollow mook tsu surf con (etc). Its alot of money to be made and lux trying have everybody eat

  • BigJamar

    Smack and url wanna be the only ones making good bread cause niggas could make millions kotd is in Canada I know plenty of them will pay to see sm3 and if they didn’t make millions 500k is more than their making now and everybody eating off that

  • GTFOH

    When someone pay Lux 40k from another league then we can have a convo. Until then it’s pointless folks blaming smack for not paying, but why not blame other leagues for not paying 40k. Hell smack pays more than other leagues. The market dictates the price of goods and services, if Lux ain’t getting 40k offers than apparently 40k is too much plain and simple. Secondly, how the hell Lux propel battle rap by himself when Smack was selling out shows prior to SM2. If anything Lux benefitted from the SM platform, no one was checking for that nigga prior to Sm2 anyway. Now he on all these shows and blogs, but yet can’t get a deal or build enough hype to sell 100k independent albums. Boils down to this, he got some hype for a 3rd round, tried to milk it for what it worth, got what he could, tried to get paid more money since it’s more than likely his last shot, and it didn’t work. Move the fuck on, he won’t be on SM3 and if they decided to pay him in the future I’m sure the stans will be elated.

  • Timothy Bias

    I see what Lux is talking about getting paid the money. If your worth is that much I say try and get it. But if the company does not have the money keep it moving and get it somewhere else SmackURL is not the only battle league. Also you cannot come into someone else business and tell them how to run it and get mad when it does not go your way. You can make so suggestions but at the end of the day you do not own SmackURL you own LION DENZ since LUX has this beautiful plan why don’t put that same plan with LIONZ DEN and get money. You know why because LIONZ DEN is broke and you trying to count other people’s money instead of your own LUX is one the best battle rappers but his business sucks.

  • Timothy Bias

    Get your battle league going with the same plan Lux
    you told SmackURL you own LION DENZ do it for them. I forgot you don’t have that type of money or platform so stay out of everyone else business. If they don’t pay you the 40k there are other battle leagues who will if not keep it moving.

  • Pab

    Lux I’m ridding with you my Nikka … You are hip hop … Not smack trough up fingers or a three letter symbol … 40 grand ain’t shit to a boss with a movement
    Of URL magnitude … They cut pay you 40grand just with the numbers of drinks sold at events alone …

  • halftime

    LUX you and the rest of battle rap need to hire an attorney to review your contracts and go over the particulars. The URL staff is definitely taking advantage of your guys financial. If you need an attorney to review your paper work in the future for free, feel free reach out. I’m sure there are plenty of attorneys, and law students in NY who are fans of your work that would be willing to assist you pro bono, that working for free shit while the URL staff flourish is played out…

  • Jlove

    Fuck Rexchap!! Who elses agrees :)

  • IamAdonLegend

    Smacked slipped on this one he really hurt his brand. Business is always about supply and demand the demand was there but there was no supply. You can’t have a business and run it like the corner.

    • IamAdonLegend

      *smack

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